TECHNOLOGY

INDUSTRIES

Monitoring customer traffic provides critical management information which can be used to evaluate the success of national and local advertising campaigns, the conversion rate of sales from customer visits (staff selling ability) and provide an accurate basis for rostering staff based on historical customer traffic during each day and time of day statistics.

Using the Interactivity People Counting system you can monitor your business remotely with real-time store visitor counting, literally as customers walk in at the click of a button!

The Interactivity counting and analytical system can count specific categories of customers while providing real-time counts and analytics .

Using a range of cutting-edge counting sensors which are located at store entry /exits. These are tuned remotely during installation to a high level of accuracy, typically in excess of 98%, to count the required shopper types and to send the raw data directly over the internet to our cloud-based servers.

The mix of sensors used is determined by the level of information required and the location of the sensor in the store. Stores with multiple entries or wide entrances may have several sensors to provide full coverage.

The Interactivity cloud hosted reporting interface can be accessed via any device with an internet connection to create reports in graphical and tabulated formats showing the customer traffic with select-able granularity. Multiple user sub accounts can be created, with customizable permissions (at no additional cost) to allow staff to access the data for their store.

Business Optimization through Precise Counting Analysis and Accurate real-time bi-directional people counting data

Estimate in-store traffic
Analysis conversion rate
Enhance staff management
Analysis customers flow path
Evaluate the effectiveness of promotions and marketing events
Improvement store layout

KEY FEATURES

• Real-Time People Counting – Instantly track visitor numbers as they walk in, accessible at the click of a button.
• Category-Specific Counting – Configure to count:
• Business Performance Insights – Evaluate the impact of national and local advertising campaigns.
• Sales Conversion Analysis – Measure conversion rates from visitor traffic to sales to assess staff performance.
• Optimised Staff Rostering – Schedule staff based on historical traffic patterns by day and time.