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Working in conjunction with our Sydney partners Vision 2 Watch, and Advertising Agency Ogilvy Action, Interactivity delivered The Great Jelly Jump game for SPC to run for 2 weeks during school holidays at Westfield stores across 2 states. The game combined augmented reality and gesture-based movement to allow people of all ages to select their favourite type of fruit and then have them jump over the fruit to fill up Mr.Squirty until he was all full of fruit! The activation was aimed at making children active, and then rewarding them with a Fruit Based treat!